#
Tutorial

Identify Target Segments

12 min
3
lessons

Learn how to use the Insight Tool and Brand & Feature Sorters to see the relationships between the PersonaLive segments and real-world brands.

In this mini course, we show you how to use the Insight Tool as well as the Brand & Feature Sorters to move from insight to action. Find the top ranking segments for your brand to know which customer set to target, or find the top ranking brands for a segment to identify high potential tenants for a location. Learn how to sort across a variety of visitation categories (Apparel, Restaurants, Grocery, Entertainment, etc.) as well as demographic, social, and web visitation categories.

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Requirements:

  • PersonaLive License (Geo or Premium)
All lessons
The Insight Tool
6:12
The Insight Tool
Sort Segments By Brand
2:30
Sort Segments By Brand
Sort Brands by Segment
2:41
Sort Brands by Segment

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